SMOOSH JUICE
Pandasaurus Moves, Flat River Group Pauses, and Greater Than Games Gets Lesser Than It Was | BoardGameGeek News
▪️ U.S. publisher Greater Than Games has suspended all new projects and let go of most of its staff. Here’s what was posted on the GTG website on April 17, 2025:
Currently, all new projects are suspended as the global tariff situation remains volatile. However, the Greater Than Games website will remain operational, with in-stock products available to order. Goods in the current catalog will still be produced as needed. Updates will be made at a later date for customers who ordered upcoming products (crowdfunding, pre-orders).
Parent company Flat River Group will continue to support its retail and distribution partners through ongoing communication and fulfillment services, as always.
A BGG user quotes GTG co-founder Christopher Badell from a fan Discord channel saying, “Due to the uncertain tariff situation, Greater than Games has made the difficult decision to eliminate many positions within the GTG Publishing team. At this time we are going to suspend production of our podcast schedule. We will provide updates as appropriate… Everyone was fired other than Paul, Adam, and myself”, with Paul Bender and Adam Rebottaro being the other GTG co-founders.
▪️ A Reddit user claims that French publisher IELLO “is pausing all U.S. releases” — but since that information isn’t posted on IELLO’s website as the user states, I contacted Flat River Group, which distributes IELLO titles in North America.
In her response, FRG senior marketing manager Danni Loe said the pause extends far beyond IELLO titles: “For now, all of FRG’s import business and game productions are on hiatus. It is not feasible or responsible to print/ship games right now with tariffs as they are. We, like many other publishers, are pausing new projects until things return to some level of stability.”
FRG’s website lists publishers that partner with FRG, but don’t take it as a given that every publisher listed on that page has paused production. Sit Down!, PlayPunk, Matagot, Ludonaute, Pendragon Game Studios, and others are located in Europe, for example, so their titles will likely still be released in Europe.
Time for another survey to see who’s now releasing games everywhere but the United States. Gosh, this reminds me of when I got into hobby games in the early 2000s and had to order games from Germany because that was the only way to get them.
▪️ Nathan McNair, co-owner of Pandasaurus Games has summarized how the company is responding to tariffs:
2) Price raises in the 20-30% range.
3) Some lines will be paused because I can’t produce them outside of China at this time.
4) I’m not planning on keeping product in China. I believe I can recover the tariff and then some by importing. The games will lose money overall, but the production cost is already been spent, so it’s about maximizing cash flow so that’s what we will do.
5) We’ll be opening up a French- and German-language imprint. Still negotiating our distribution partners at this time, but we’ll no longer be an exclusive English-language publisher.
6) No crowdfunding campaigns until things calm down or we can source outside of China.
This Facebook post from McNair follows one on April 4, 2025 in which he urges publishers not to add tariff costs directly to production costs in order to earn the same margin on each game sale:
What we cannot do is allow the tariffs to turn 25 dollar games into 40 dollar games or 80 dollar games into 120 dollar games. It’s going to be painful, but we have to maintain the value proposition of our hobby, or we will send our customers packing for greener pastures.
My request is that you at least run the numbers. Take your cost of goods, multiply it by the tariff, and divide that number by what you charge distribution. It will lead to cost increases to the consumer but much more manageable ones, but you cannot take a 5x multiplier on the tariff. Print leaner and more often if necessary so that your time to profitability stays roughly where you can afford it.
First, I don’t think we should be profiting off the tariffs and this would be doing exactly that – by maintaining your margin you would be increasing your total revenue and total profit. You can maintain your anticipated net revenue per unit without passing along untenable price increases to your customer. Yes, it will cost you more money up front to ultimately get back to where you wanted to be in the first place, but any other path is madness that will crater your sales volume to levels that are not sustainable.
I think we offer an insane entertainment value to our customers relative to dollars spent. Even in times of economic struggle like the 2008 collapse or Covid lockdowns, we saw our industry thrive because the value proposition we offer to our customers is good. We cannot destroy that, or we risk our entire sector collapsing in the U.S.